CASE STUDIES
Results that speak
How we've helped brands scale awareness, acquire users, and grow in competitive markets.
Lalamove: Scaling CPA with Quality & Validation
Performance-driven digital acquisition balancing scale + quality + validation across Android and iOS, with CTI maintained at 0.14% through P360 validation.
Fraud filtering and lead-quality checks were layered on top of standard CPA delivery, keeping install-to-activation rates high while volume scaled month over month.
GCash: Philippines' Leading Digital Financial Platform
Driving mass adoption and sustained engagement for the Philippines' most trusted digital wallet through performance-driven execution and education-led messaging.
Creative and targeting were split by first-time users versus lapsed users, with education-led messaging used to lift activation among people new to digital wallets.
Money X: Digital Marketing Strategy
AI-powered personal finance app: CPI for scale and CPA retargeting for intent, delivering 23K+ installs and 800+ savings account form completions.
A CPI-first funnel built top-of-funnel volume, while a separate CPA retargeting layer focused spend on users showing intent to open a savings account.
HOW WE WORK
Our process
Discovery
We map the funnel, audience, and current numbers before touching a single campaign.
Strategy
Channels, budgets, and creative direction are set around the target cost per outcome.
Launch
Campaigns go live with tracking and validation in place from day one.
Optimize
Daily monitoring on quality and cost, with underperforming placements cut fast.
Scale & report
What works gets more budget, with clear reporting on volume, quality, and cost.