Privacy Policy

TRUESHADESDIGITAL is committed to the privacy of our customers and users of this website. This Privacy Policy governs the manner in which TRUESHADESDIGITAL uses, maintains, and discloses information collected from users of this website, including but not limited to any tools or services offered on it (together, the "Website"). It only governs information collected online through our Website, not information collected offline. By using the Website, you consent to the terms of this Privacy Policy.

Information You Provide Us

TRUESHADESDIGITAL may request or collect personal information from visitors to the Website in a variety of ways, including through online forms (such as our Contact Us form) and through Google Analytics, which collects demographic information about visitors to the Website. "Personal Information" means information that identifies or reasonably may identify a natural person, and might include:

• Your name
• Your phone number(s)
• Your email address(es)
• Your place of employment
• Your job title
• Your location

Personal Information does not include aggregate information from which an individual's identity cannot reasonably be determined. Generally, Personal Information is requested when you request information about TRUESHADESDIGITAL's products and services via the Website, or request a free audit.

The transmission of information via the Internet is not completely secure, and therefore TRUESHADESDIGITAL cannot guarantee the security of the data you transmit to our Website; any such transmission is at your own risk.

Information Collected Automatically Through Cookies and Similar Technologies

When you visit the Website or email us, we collect information sent to us by your computer, mobile phone, or other access device, some of which may be deemed Personal Information. For example, TRUESHADESDIGITAL may collect information about how visitors access the Website using a tracking ID unique to each visitor through the use of cookies. Cookies are pieces of data stored on a user's computer tied to information about the user. We may use both session ID cookies and persistent cookies. For session ID cookies, once you close your browser or log out, the cookie terminates and is erased. Session ID cookies may be used by us to track user preferences while the user is visiting the Website; they also help minimise load times and save on server processing. A persistent cookie is a small text file stored on your computer's hard drive for an extended period of time and may be used by us to store certain information. Your browser's help file contains information and instructions for removing persistent cookies. Cookies used on the TRUESHADESDIGITAL website do not contain Personal Information.

TRUESHADESDIGITAL may also collect information anonymously about how visitors to the Website access it through the use of web beacons and similar technologies. That information may include IP addresses, the region or general location of a computer or device accessing the internet, browser type, operating system, page view history, and other usage information.

Information Collected Automatically Through Log Files

Like most standard websites, we use log files. Information written into log files may include: internet protocol (IP) addresses; browser type; internet service provider (ISP); device ID or unique identifier; device type; geo-location information; computer and connection information; mobile network information; referring/exit pages; platform type; date/time stamp; and number of clicks, used to analyse trends, administer the site, track users' movement in the aggregate, and gather broad demographic information for aggregate use.

However, none of the information stored in our log files, including but not limited to IP addresses, is linked to Personal Information.

Information Collected Through Google Analytics

Google Analytics is a web analysis service provided by Google. Google uses the data collected to track and examine use of our Website, to prepare reports on its activities, and to share them with other Google services. Google may use the data collected to contextualise and personalise the ads of its own advertising network.

TRUESHADESDIGITAL may implement certain tracking features supported by Google Analytics for Display Advertising Demographics and Interest Reporting. The data collected (age and gender) is used to better understand our visitors and help us provide the most relevant content we can. TRUESHADESDIGITAL may also employ Remarketing with Google Analytics to advertise online.

Third-party vendors, including Google, may show our ads on sites across the Internet. TRUESHADESDIGITAL and third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimise, and serve ads based on someone's past visits to our Website. You can opt out of Google Analytics for Display Advertising and/or customise Google Display Network ads using Google Ads Settings or the Google Analytics opt-out browser add-on.

We will not facilitate the merging of Personal Information with non-personally identifiable information previously collected from Display Advertising features that is based on the DoubleClick cookie, unless you have provided TRUESHADESDIGITAL with prior affirmative (i.e., opt-in) consent to such merger.

For more information regarding Google Analytics' privacy practices, please visit www.google.com/analytics/learn/privacy.html.

Social Media

TRUESHADESDIGITAL may also receive certain information that is stored or processed by social media services or other third-party platforms, such as Facebook, or other third-party social media plug-ins, integrations, and applications. These features may collect your IP address as well as details of the pages you are visiting on the Website. Each social media platform may have its own privacy notices that specifically govern its use of social media features.

How We Use and Share the Information We Collect

TRUESHADESDIGITAL will use the information you provide to respond to your inquiry or provide any services requested by you, including without limitation requests for newsletters and notifications. TRUESHADESDIGITAL may also use Personal Information and share it with trusted third parties to provide the requested services, or for research purposes regarding the effectiveness of our website, marketing, advertising, and sales efforts. Any such third-party sharing is subject to strict contractual confidentiality obligations. We will not sell your Personal Information or in any way share it with third parties unless you specifically authorise such sharing.

Transfer

TRUESHADESDIGITAL partners with and occasionally hires other companies to provide services on its behalf. Personal Information may be shared with these companies; however, we will only share your Personal Information to accomplish the purposes for which it was collected, subject to a written agreement ensuring that they will maintain the confidentiality of your Personal Information and prohibiting them from using it for any other purpose. Where Personal Information is transferred outside your home country, we take reasonable steps to ensure it continues to receive an appropriate level of protection.

Data Retention

TRUESHADESDIGITAL will take reasonable measures to verify that the Personal Information it collects and processes is relevant for its intended use, reliable for its intended use, accurate, complete, and current. We retain Personal Information only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, after which it is securely deleted or anonymised.

Data Security

TRUESHADESDIGITAL uses reasonable administrative, technical, and physical safeguards designed to protect Personal Information from unauthorised access, use, alteration, or disclosure. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights and Choices

Depending on where you are located, you may have certain rights regarding your Personal Information, which may include the right to:

• Request access to the Personal Information we hold about you
• Request correction of inaccurate or incomplete Personal Information
• Request deletion of your Personal Information
• Object to or restrict certain processing of your Personal Information
• Withdraw consent where processing is based on consent
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the details in the "Have a Question?" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Children's Privacy

The Website is not directed to children under the age of 13 (or the applicable age of consent in your jurisdiction), and TRUESHADESDIGITAL does not knowingly collect Personal Information from children. If we become aware that we have inadvertently collected Personal Information from a child, we will take steps to delete it promptly.

Third-Party Links

The Website may contain links to third-party websites that are not operated or controlled by TRUESHADESDIGITAL. This Privacy Policy does not apply to those third-party websites, and we encourage you to review the privacy policies of any third-party site you visit.

Do Not Track

Some browsers include a "Do Not Track" feature that signals to websites that you do not want your online activity tracked. Our Website does not currently respond to Do Not Track signals.

Changes to this Privacy Policy

TRUESHADESDIGITAL reserves the right to change this Privacy Policy at any time by posting a new Privacy Policy on its Website, and you agree that it is your responsibility to review updates to this Privacy Policy.

Have a Question?

If you have any questions about our Privacy Policy or your own Personal Information, please send an email to sales@trueshadesdigital.com.